(Jurnal SAGA vol 3 : no 1) PENGARUH BRAND IMAGE, PRICE PERCEPTION, QUALITY PERCEPTION TERHADAP PURCHASE INTENTION SEPEDA-MOTOR MERK HONDA WILAYAH SURABAYA
PENGARUH BRAND IMAGE, PRICE PERCEPTION, QUALITY PERCEPTION TERHADAP PURCHASE INTENTION SEPEDA-MOTOR MERK HONDA WILAYAH SURABAYA
Gregorius Stevio Kwenardi, Thomas Santoso
Faculty of Business and Economics, Petra Christian University
Jurnal SAGA vol 3 no 1 (Januari-Juli 2025)
ISSN: 3025-4752